Azza FahmyJewellery, renowned for its luxury handcrafted jewellery rooted in Egyptian heritage and artistry, announced the relocation of its London flagship boutique to a larger space within the historic Burlington Arcade. This move reflects the brand’s ongoing commitment to enhancing its presence in one of the world’s most prestigious retail destinations.

The new flagship will unveil the brand’s new design concept which fuses culture, heritage, and modern craftsmanship to create an inspiring retail experience. Working alongside Universal Studio, the brand’s new space reflects its rich legacy through design elements rooted in Egyptian motifs and aesthetics. Renowned designer Randa Fahmy contributedf signature pieces like a brass curtain adorned with Fatimid geometric patterns and a chandelier inspired by the lotus,a symbol of rebirth in Ancient Egypt. Bokja, a Beirut-based design studio, created a tapestry that adds warmth and character to the VIP area. The boutique’s intricate marble flooring by Marmonil draws on patterns from Nefersekheru’s tomb in Luxor. Curated pieces dear to AzzaFahmy and her family, including books, images, and art that reflect her own home, are elegantly displayed throughout theboutique. The thoughtful blend of such personal, heritage infused elements with contemporary elegance invites visitors to experience the artistry and legacy that define Azza Fahmy’s world.

Besides Azza Fahmy’s current collection, customers will also be immersed in an experience that delves into the world of Azza Fahmy’s High Jewellery—a curated selection of one-of-a-kind, handcrafted masterpieces that showcase the brand’s finest artisanal techniques and precious materials. reflecting the legacy and artistry that define the brand.