Pantone announces the new trend color of 2025

For the first time in it’s 25 year history, the Pantone Institute chose a brown shade for the color of the year, describing “Mocha Mousse” as “a warming, brown hue imbued with richness.”

Leatrice Eiseman, Pantone’s executive director, said the color is “sophisticated and lush, yet at the same time an unpretentious classic.” Rooted in “quiet luxury,” the mellow hue “extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe,” she said in a statement.

The quiet luxury trend, marked by such muted tones, hit on a formula that works and is easily replicated with neutral colors or completely monochromatic looks, according to Thomaï Serdari, professor of marketing and director of the fashion and luxury program at New York University’s Stern School of Business.

Each December, Pantone names a color of the year for the following year, and this is the 26th time that it has done so.

To make their pick, experts at the Pantone Color Institute trawl through high-fashion runways, interior design trends, pop culture moments and human psychology.

The first Color of the Year was Sky Blue in 1999, while more recent choices include Peach Fuzz — “a light, fruity tone that conjures peace and serenity” — in 2024. and Viva Magenta — “an unconventional shade for an unconventional time” — in 2023.

“Mocha Mousse” can be matched perfectly with both cool and warm shades of colors, such as

• shades of blue from light blue to taup
• warm shades of red
• soft shades of pink such as Bois de Rose or lavender
• warm or cool shades of green such as mint, olive or emerald